Welcome!

I’m a bilingual (English & Spanish) explorer who’s spent years uncovering how people think, learn, and interact with digital technologies by applying UX Research methods. From EdTech startups to international language learning platforms, I’ve helped teams turn research insights into meaningful experiences that keep users coming back (and learning something along the way!).

My secret sauce? A mix of strategic communications and language teaching experience, plus hands-on experience crafting digital learning journeys. Right now, I’m leveling up my skills with a master’s in Learning Technology and Experience design at NYU, because there’s always more to learn, right?

Having lived and worked in the US, Colombia, and Spain, I’m what you might call a curious culture enthusiast and a self-proclaimed language nerd.

I get genuinely excited about understanding how different people think and learn - and then using those insights to make digital experiences that just click.

UX Projects

Information Architecture Redesign

Led usability research and collaborated with a UX design team to improve the information architecture of the educational section for the Wing Luke Museum website. LEARN MORE

Student Website Research & Design

I collaborated with a team of UX designers on this evaluative study to conduct and apply findings from 2 rounds of usability testing, resulting in design iterations, ensuring high-quality in accessibility and inclusivity. LEARN MORE

Learning Experience Design Projects

English Language Learner Support Made Simple

As Project Manager and Learning Designer, I collaborated with a learning researcher and designer on this student master’s project, designing a learning module to give public school NYC general education teachers tools to support ELL students. LEARN MORE

Tools: Articulate 360, Google Site, Figma

Mindset Matters

An independent project designed to provide NYU graduate students an introductory virtual course to unlocking a growth mindset. LEARN MORE

Tools: Articulate 360, Google Site, Figma

Testimonials

  • “Franchesca was a strong team member, was very knowledgable, took initiative, and taught me a lot. She was always willing to go above and beyond. Franchesca is kind, thoughtful, and professional. She's got great experience and would be an asset on any team.”

    Carrie Pitzulo, UX Research Co-Lead

  • “One thing I appreciate about Franchesca is her patience, understanding, and enthusiasm.”

    Yvonne Waigo, UX Researcher

  • “The agility Franchesca demonstrated through this process was amazing (she is often the person to deliver results/finish tasks); she helped teach me the importance of feeling comfortable with the uncomfortable!”

    Yingdi Qi, UX Researcher

  • “Franchesca has shared great feedback and tips with me and the team!”

    Jiah Yoo, UX Researcher

  • “Franchesca is so on top of everything, and I’ve learned so much from seeing her take the lead.”

    Kriszta Pozsonyi, UX Researcher