an analytical UX Researcher problem-solving her way to uncovering actionable user-centered insights.

Hello! I’m Franchesca Cortés,

I’m a bilingual (English & Spanish) multidisciplinary UX Researcher with over 2 years of qualitative research experience contributing to two EdTech startups, a B2C tech company, and the philanthropic branch of an international finance group.

In addition, I have over 5 years of professional experience in strategic communications and language instruction, which have contributed greatly to my effective communication and strategic thinking as a UX Researcher.

All in all, I have over 6 years of experience researching, storytelling, and problem-solving to create experiences that enhance the lives of customers and users. Through my qualitative research, I have strategically informed many user-centered business and design decisions and am constantly motivated by ensuring the voices of users shine through everything I do.

Featured Project

Book Software Evaluative Research

As a UX Researcher, and under the mentorship of Michele Ronsen as part of the Curiosity Tank UX Research program, I conducted an evaluative research study for Blurb’s software design tool, BookWright, conducting usability tests with prospective customers.

Other Projects

Student Website Research & Design

I collaborated with a team of UX designers on this evaluative study to conduct and apply findings from 2 rounds of usability testing, resulting in design iterations, ensuring high-quality in accessibility and inclusivity.

Teacher Portal Evaluative Research & Design (Phase 2)

As a result of generative research with teachers, I advocated for and spearheaded the creation of and the evaluative research for the teacher portal, making the use of the student website in schools more accessible.

Testimonials

  • “Franchesca was a strong team member, was very knowledgable, took initiative, and taught me a lot. She was always willing to go above and beyond. Franchesca is kind, thoughtful, and professional. She's got great experience and would be an asset on any team.”

    Carrie Pitzulo, UX Research Co-Lead

  • “One thing I appreciate about Franchesca is her patience, understanding, and enthusiasm.”

    Yvonne Waigo, UX Researcher

  • “The agility you demonstrated through this process is amazing (you are often the person to deliver results/finish tasks); thank you for teaching me the importance of feeling comfortable with the uncomfortable!”

    Yingdi Qi, UX Researcher

  • “Thank you for sharing great feedback and tips with me and the team!”

    Jiah Yoo, UX Researcher

  • “You’re so on top of everything, and I’ve learned so much from seeing you take the lead on tasks.”

    Kriszta Pozsonyi, UX Researcher